AW24 Press Release

Introducing Wo-Ma's Autumn/Winter 2024 Collection: Luxury Redefined with Unmatched Ease and Comfort

London, UK – January 2024 –Wo-Ma is a new androgynous style clothing brand, designed in London, which is designed to empower.

The AW24 collection is designed to empower with a strong feminine muse customer in mind and for a fashion conscious male consumer at the same time. The line consists of tailored shirts, tops, trousers, dresses, jumpsuits and coats. All fabrics used are 100% natural and sustainable, no synthetic blends are involved. Attention to detail is shown throughout this collection, the current SS24 and forthcoming SS25 collection.

The intention of Wo-Ma is to focus on designing a timeless androgynous range of clothing that confident consumers will identify with wearing. Attention to detail with raw edging, contrast fabric paneling, textured layering and asymmetric block designs are detailed throughout the range. High grade tailoring fabrics have been carefully selected for this compact range of 15 models with a total of 34 skus. The masculine range of fabrics combined with a colour palette of dark grey, navy and black have been chosen for their wearability and strong consumer aesthetic identity. This androgynous unisex style is reflected in the foundation of our brand name, Wo-Ma.

The oversized nature and style throughout the collection is in place to convey a style and mood which is completely relaxed and non constrictive. The oversized fit and shape of garments is intentionally designed to give the wearer an enhanced feeling of comfort with a wearable dramatic style. High quality fabrics have been sourced for this AW24 collection and we only consider 100% natural fibres. Details of fabric contrasting, raw edging, asymmetric blocks, contrast fabric paneling have all been carefully considered and positioned for a customer who prefers their clothes to whisper rather than shout.

Wo-Ma is a universal clothing brand designed for the non-conformist and discerning leader who is searching for clothes that reflect their true character ethos and inner confidence. Our objective is to design clothes that both leading women and men feel comfortable to wear whether in their home locations or internationally in various urban and non urban environments.

About Wo-Ma

Founded in London, Wo-Ma is a trailblazing fashion brand dedicated to creating androgynous, empowering clothing for discerning leaders who value authenticity and inner confidence. Wo-Ma's designs are a reflection of the brand's commitment to breaking down gender barriers and promoting a positive, inclusive outlook on life.

Although this is a new brand the Wo-Ma founders have over 50 years of combined experience having been involved in luxury retail, textile and fashion design sectors. Claire Garabedian has an extensive background in retail having held merchandise and buying directorships at Liberty, Harrods and Harvey Nichols.

Whilst Head of Creative Alex Bodikian has been involved in luxury fashion and textile design with his own luxury menswear brand and family textile mill from Huddersfield, West Yorkshire. Alex’s extensive knowledge and background in luxury textiles and bespoke tailoring is a key element in the development of this collection.

One could say this new venture is very much in their DNA due to their fashion experience and involvement with starting new brands and making them a success.

Press Contact

Alex Bodikian
Head of Creative
alex@wo-ma.co.uk
+44 7990 558780
www.wo-ma.co.uk

Connect with Wo-Ma

Instagram: @woma.london

For more information about the Wo-Ma Autumn Winter 2024 Collection, visit www.wo-ma.co.uk